[So-Prize Hanwoo Festival] 2025 Premium Korean Beef Discount Event You Can’t Miss
What Is the So-Prize Hanwoo Discount Festival?
The “So-Prize Hanwoo Discount Festival” is a nationwide consumer event hosted by the Hanwoo Board of Korea, designed to boost beef consumption and strengthen local farm sales. As of 2025, the festival has become one of the most anticipated meat events in Korea, connecting premium-quality Hanwoo directly from certified farms to consumers at remarkably discounted prices through offline and online channels. The campaign’s name “So-Prize” comes from “So,” meaning “cow” in Korean, and “Surprise.” It represents the joyful surprise of discovering premium Korean beef at an exceptional value. More than just a discount event, the So-Prize Festival highlights the value of trustworthy, locally produced beef — symbolizing both quality and sustainability. The event features various popular cuts, including sirloin, tenderloin, ribeye, bulgogi, and shabu-shabu slices. Shoppers can also enjoy discounts on gift sets and family packs. Every participating retailer only sells 100% domestically raised beef that meets the Hanwoo quality certification standards, ensuring transparency through Korea’s official livestock traceability system.
Discounted Products and Participating Stores
The 2025 So-Prize Hanwoo Festival includes more than 1,200 participating locations nationwide. Major retail partners include Hanaro Mart, Nonghyup Livestock Stores, Homeplus, E-Mart, and Lotte Mart, while online sales are available through official platforms such as the Hanwoo Board website, Korea Post Mall, and Naver Smart Store. Discounts range from 20% to 50% across a variety of cuts — from premium 1st-grade sirloin and tenderloin to bulgogi, soup cuts, and family BBQ sets. Limited-edition “Hanwoo Family Sets” and “Premium Gift Boxes” are also being released for this campaign. Participation is simple: visit any participating store displaying the official So-Prize banner, or shop online through partner websites. The event runs for a limited time, and product availability may vary by region. Since demand spikes during holidays and weekends, early purchase or pre-ordering is highly recommended. All products include a “Hanwoo Trace Number” so customers can confirm the origin and safety of their purchase before checkout.
Promoting Sustainable Consumption and Local Farm Growth
Beyond discounts, the So-Prize Hanwoo Festival carries a deeper mission — to support local farmers and promote fair trade within the Korean beef industry. Rising feed costs and production expenses have placed pressure on domestic cattle farms, and this campaign aims to alleviate that burden by connecting farms directly with consumers. Participating farmers work in cooperation with regional agricultural cooperatives to minimize middlemen and ensure fresher delivery. A portion of the proceeds is reinvested into local development projects, farmer welfare programs, and Hanwoo branding initiatives that strengthen long-term industry competitiveness. For consumers, the benefits go beyond savings. Purchasing Hanwoo during this festival means contributing to the sustainable future of Korea’s beef industry while enjoying the unmatched tenderness and flavor of premium-grade meat. It’s not just about cheaper prices — it’s about meaningful, responsible consumption that supports national agriculture.
Event Period and How to Participate
The 2025 So-Prize Hanwoo Festival runs from **November 1 to November 30, 2025**, across both online and offline retailers. Some e-commerce sites may end earlier depending on stock availability. During this period, additional coupons and credit card promotions will also be available through participating partners. To join offline, simply visit any store with a “So-Prize Hanwoo” poster. You’ll find a dedicated corner featuring discounted cuts, detailed information about beef grades, and recipe suggestions provided by staff. For online purchases, visit the official Hanwoo Board website or affiliated online stores to enjoy the same price benefits without leaving home. Online shoppers can also participate in special giveaway events by uploading proof-of-purchase photos for a chance to win Hanwoo gift sets or digital coupons. The event aims to create a festive atmosphere both in-store and online, uniting Korean consumers under the shared value of supporting local farms.
Real Benefits for Consumers
What makes the So-Prize Hanwoo Festival unique is its focus on authenticity and transparency. Every product is traceable, ensuring safety and freshness. Shoppers can access full details about the beef’s origin, grade, and producer. This transparency builds consumer confidence while encouraging fair trade practices in the domestic beef market. Additionally, the Hanwoo Board provides practical information for consumers — including cooking guides, cut comparison charts, and freshness preservation tips — making the event not just a shopping opportunity but an educational experience. Post-event feedback surveys are also conducted to gather consumer insights, helping improve the quality of future campaigns. By doing so, the organization ensures that the So-Prize Festival evolves into a year-round initiative promoting sustainable consumption and farm welfare, not merely a one-time promotion.
Conclusion: A Taste Worth Supporting
The So-Prize Hanwoo Discount Festival represents more than just affordable meat — it’s a celebration of Korea’s agricultural pride and a bridge connecting farmers with consumers through trust, transparency, and taste. For a limited time, families can bring home the flavor of premium Korean beef at an unbeatable price while contributing to a greater cause — supporting local farms and protecting the legacy of Korean Hanwoo. Visit the official site today to explore participating stores, view product selections, and experience the true delight of Hanwoo — Korea’s finest beef.
